Cookie Policy

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and supply information to the site owners. Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by a service used by the website, such as analytics or advertising platforms). Cookies can also be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain on your device for a set period or until you delete them). We also use similar technologies such as pixels, web beacons, and local storage, which function in a similar way. Throughout this policy, we refer to all these technologies collectively as "cookies."

We use cookies for the following purposes: • Essential/Necessary: To operate our website and enable core functionality like shopping cart, checkout, account security, and fraud prevention. These cookies cannot be disabled. • Analytics & Performance: To understand how visitors interact with our website, which pages are most popular, and how users navigate the site. This helps us improve our products and user experience. • Marketing & Advertising: To deliver relevant advertisements across platforms (Google, Meta/Facebook, Pinterest, TikTok), measure ad campaign performance, and provide retargeting capabilities. • Personalization: To remember your preferences, such as your wishlist items, recently viewed products, and display settings, providing a more tailored shopping experience.

When you first visit our website from the European Union (EU), European Economic Area (EEA), United Kingdom, or Switzerland, you will see a cookie consent banner that allows you to: • Accept All: Enable all cookie categories for the best experience • Reject All: Only essential cookies will be used (analytics, marketing, and personalization cookies will be blocked) • Customize: Choose exactly which categories of cookies you want to allow You can change your cookie preferences at any time by clicking the cookie settings icon (🍪) that appears at the bottom-left corner of every page. For visitors outside these regions, we use implied consent in accordance with local regulations, but you can always manage cookies through your browser settings.

We use Google Consent Mode v2 to ensure that Google services (Analytics, Ads, Tag Manager) respect your cookie choices. When you deny analytics or marketing cookies: • Google Analytics will not collect identifiable data • Google Ads will not create advertising cookies • Google Tag Manager will not fire marketing-related tags Google may still use cookieless pings for basic measurement modeling, but no personal data is processed without your explicit consent.

To improve the reliability of our analytics and advertising measurement, we use server-side tracking (also known as Conversions API). This means some event data is sent from our server rather than your browser. Important: Server-side tracking fully respects your consent preferences. If you have not consented to marketing cookies, no data will be sent to advertising platforms (Meta, Pinterest, TikTok) from our server. If you have not consented to analytics, no data will be sent to Google Analytics. All personal data sent server-side (such as email at checkout) is cryptographically hashed (SHA-256) before transmission, ensuring that raw personal data is never shared with third parties.

In addition to our consent banner, you can manage cookies through your browser settings. Most browsers allow you to: • View which cookies are stored on your device • Delete individual cookies or all cookies • Block cookies from specific websites or all websites • Set preferences for first-party vs. third-party cookies Here are links to cookie settings for major browsers: • Google Chrome: chrome://settings/cookies • Mozilla Firefox: about:preferences#privacy • Safari: Preferences → Privacy • Microsoft Edge: edge://settings/privacy Please note that blocking all cookies may affect the functionality of our website, including the inability to use the shopping cart or checkout.

Cookie data is retained for different periods depending on the type: • Session cookies: Deleted when you close your browser • Essential cookies: Up to 30 days • Analytics cookies: Up to 2 years (Google Analytics standard) • Marketing cookies: 3 to 13 months depending on the platform • Personalization cookies: Up to 1 year • Consent cookie: 1 year (to remember your preferences) You can delete any cookie at any time through your browser settings or by changing your consent preferences.

Some of the cookie data collected may be processed by third-party services located outside the European Economic Area (EEA), including in the United States. These transfers are conducted in compliance with applicable data protection laws, using mechanisms such as: • Standard Contractual Clauses (SCCs) approved by the European Commission • Data Processing Agreements (DPAs) with all third-party providers • Adequacy decisions where applicable Our third-party partners include Google (US), Meta (US), Pinterest (US), and TikTok (Singapore/US), all of which maintain appropriate safeguards for cross-border data transfers.

Our website is not directed at children under the age of 16. We do not knowingly set cookies that collect data from children. If we learn that cookies have been used to collect data from a child under 16, we will take immediate steps to delete that data.

We may update this Cookie Policy from time to time to reflect changes in our cookie practices, technologies, or legal requirements. When we make significant changes, we will update the "version" in our consent cookie, which will prompt the consent banner to appear again so you can review and accept the updated terms. The current version of this Cookie Policy was last updated on April 26, 2025.

If you have any questions about this Cookie Policy or how we use cookies, please contact us: Email: service@giftod.com You also have the right to lodge a complaint with your local data protection authority if you believe your data has been processed in violation of applicable laws.